From Pyramids to Robots: How Technology and Money Redefined Human Work
Writings Free Rodriguez Writings Free Rodriguez

From Pyramids to Robots: How Technology and Money Redefined Human Work

In a world where robots farm and AI writes code, the only labor left scarce is the kind governments tax into oblivion and inflate into worthlessness. Your grandfather’s sweat built empires; your algorithmic hustle now funds trillion-dollar deficits that vanish overnight. Welcome to abundance—where the skilled feast, the unskilled starve, and money itself is the ultimate job-killer.

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The Car Your Cat Will Love
Films Free Rodriguez Films Free Rodriguez

The Car Your Cat Will Love

In this concept video, we take on the challenge of creating a consistent, recurring character in AI-generated video — difficult with the current set of tools. Inspired by a dear colleague’s obsession with the rugged charm of the UAZ, we set out to make a concept commercial that blends off-road grit with unexpected softness: a UAZ lovingly redesigned to be comfortable… for cats.

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The Truth About AI Generated Video
Takes Free Rodriguez Takes Free Rodriguez

The Truth About AI Generated Video

What happens when AI has to meet commercial video demands? Miles, CEO of Tokyo-based production company Virgin Earth, sits down with directors John and Free to issue a bold challenge: Can you generate a professional-level commercial video using Google’s VEO 3, and stay on message? What follows is a raw, unscripted look at how artists think and adapt when technology has its own mind.

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